JQ-02E
Our top-of-the-line flagship model – handcrafted with an all-solid top and body to deliver rich resonance and a full, vibrant tone.
Equipped with a Fishman® Isys EQ system, it’s designed to perform beautifully on stage or in the studio.
Pure Tone. Pure Craft.
JQ-02
JMJ Guitars combines tradition with innovation. Each instrument is handcrafted using time-honored methods and the expertise of seasoned luthiers. We honor Pampanga’s rich guitar-making heritage while thoughtfully integrating the latest innovations and technology.
GP-01
Filipinos are known worldwide for their craftsmanship, dedication, and attention to detail. It’s time we recognize our own potential. Our locally made guitars reflect this excellence—built with passion and precision, they stand proudly alongside the best in the world.
Junill Q. Lucero — Founder, JMJ Guitars
JMJ Guitars is a dedicated, family-driven brand founded on a deep respect for music and handcrafted guitar making. Based in Guagua, Pampanga, we proudly uphold the tradition of Filipino luthiery, handcrafting every instrument using skills refined and passed down through generations.
Each JMJ guitar is individually handcrafted and built with meticulous attention to detail. Our instruments reflect the discipline, creativity, and craftsmanship of Filipino makers—resulting in guitars that are designed to deliver exceptional tone, long-term durability, and reliable performance for discerning musicians.
In addition to our core models, we specialize in custom-designed guitars, working closely with clients to create instruments tailored to their sound, style, and personal vision. Through our work, we aim not only to produce outstanding instruments, but also to preserve traditional craftsmanship while supporting and strengthening our local community.
Trademark Notice
The JMJ Guitars logo is a registered trademark under the Intellectual Property Office of the Philippines (IPOPHL).
Registration No. 4/2025/00510960
We are grateful to Positively Filipino Magazine for publishing “Behind A Top-Notch Guitar Brand, An OFW Journey,” a personal account of the story behind JMJ Guitars.
Written by Michael G. Lucero, the piece shares our family’s journey as overseas Filipino workers and how perseverance, craftsmanship, and Filipino values shaped the growth of our guitar brand. This story reflects not only our work, but also the purpose and passion behind everything we create.
Credit to: Originally published by Positively Filipino Magazine. View the full article here.
We are deeply grateful to The Global Filipino Magazine for featuring our family’s story and the journey behind JMJ Guitars.
Thank you for sharing our experiences as overseas Filipinos and highlighting the craftsmanship, values, and purpose that shape everything we do.
Credit to: Originally published by The Global Filipino Magazine. View the full article here.
The flagship model of JMJ Guitars, exemplifying the artistry of Filipino craftsmanship.
Featuring a full solid body, Fishman® Isys EQ, and a cutaway design.
Stand out with a guitar made just for you. Handcrafted and fully customizable, every detail is designed to match your style, sound, and personality perfectly.
While working abroad, I had the opportunity to work with people from various nationalities—Americans, Europeans, Middle Easterners, and fellow Asians. I noticed something unique about Filipinos: we are often chosen for roles that demand precision and attention to detail. When a Filipino dedicates themselves to a craft, we aim for excellence on a global level. This same dedication is embodied by our Filipino luthiers, whose work is celebrated for its artistry and quality. That is Filipino craftsmanship—recognized as world-class.
The GP-01 Acoustic Guitar reflects a classic design crafted by local luthiers in Guagua, Pampanga. Inspired by the long-standing guitar-making traditions of the region, this instrument celebrates the artistry and skill of Filipino craftsmanship. At JMJ, we are committed to honoring this legacy—helping to keep this iconic design available for music lovers today and in the years ahead.
Named after the town where its story began, the Guagua 39″ Acoustic Guitar symbolizes the rich cultural heritage of Filipino guitar-making. It is more than just an instrument—it represents a proud tradition of creativity and dedication. Despite challenges over time, Guagua guitar-making continues to showcase the skill and artistry of local luthiers.
If the Jeepney is the soul of Filipino roads, the Guagua guitar is a heartfelt reflection of our musical heritage.
Save big on JMJ Guitars — from beginner acoustics to professional electric-acoustics and custom models. Enjoy exceptional sound, durability, and performance at special prices. Don’t miss out!
Check, download, and fill out the required forms for custom design requests, product issue evaluations, and repairs. Please make sure to provide complete details before submission to ensure faster processing.
Experience tradition with JMJ Guitars
Matthew 18:19 Again I say unto you, that if two of you shall agree on earth as touching anything that they shall ask, it shall be done for them of my Father which is in heaven.
Copyright © JMJ Guitars® 2026 All Rights Reserved.
Copyright © JMJ Guitars 2025. All rights reserved.
John Luis Gagarin
Guitarist