About Us

About JMJ Guitars

Crafted in GuaguaPampanga

Welcome!

JMJ Guitars

At JMJ Guitars, we are more than just a brand—we are a family united by a shared passion for music and craftsmanship. Rooted in the heart of Guagua, Pampanga, we take pride in handcrafting guitars that inspire musicians to reach new heights. Our journey is about creating instruments that not only sound beautiful but are built to last, all while supporting our local community.

JMJ Guitars is a registered trademark of JMJ Musical Goods Trading and is a proudly 100% Filipino brand that specializes in crafting high-quality guitars at affordable prices with a focus on local craftsmanship. We honor the generations of skilled luthiers who have perfected the art of guitar-making.

Authorized Dealers

Click on the photo to explore the store page of each authorized dealer!

Why Choose Us?

Looking for a Philippine-made guitar? Our authorized dealers are here to help you find the perfect instrument that matches your passion and playing style.

At JMJ Guitars, we are a proudly 100% Filipino-owned brand, committed to crafting guitars that are entirely made in the Philippines.
By choosing us, you’re not just supporting a homegrown brand—you’re uplifting Filipino artisans, empowering local workshops, and helping sustain community livelihoods.

Experience the heart, soul, and sound of our instruments, and discover how Philippine-made guitars can stand proudly alongside the world’s best.

Join us in celebrating the rich heritage of Filipino craftsmanship and the true spirit of homegrown excellence.

🤝 Locally Made, Globally Inspired
🤝 Rich Tone. Reliable Build. Timeless Style.
🤝 Supporting Local Jobs & Filipino Talent

Brand Mission Statement

At JMJ Guitars, we believe in the enduring power of local craftsmanship. Our guitars are meticulously designed and built in Guagua, Pampanga, where the art of guitar-making has been passed down through generations of skilled luthiers. Our mission is simple: to offer exceptional quality at affordable prices, empower local artisans, and pay tribute to the heritage of Guagua. Each guitar we create is a testament to our commitment to excellence, tradition, and the people who make it possible. JMJ Guitars is not just an instrument—it’s a piece of history, crafted with care for musicians like you.

Meet The Luthier

At JMJ Guitars, we take pride in offering handcrafted guitars that are more than just instruments—they are works of art, built with passion, precision, and a deep love for music. Behind every guitar we create is a master luthier whose dedication to the craft ensures that each piece resonates with exceptional quality, playability, and tone.

Mr. Romy Isip

He is the visionary artisan behind our handcrafted guitars. With exceptional years of experience in luthiery, he has mastered the delicate balance between tradition and innovation, blending time-honored techniques with modern advancements to create instruments that stand the test of time.

His passion for woodworking and music began at an early age. Inspired by legendary guitar builders in Guagua, Pampanga, and driven by the desire to craft the perfect instrument, he embarked on a journey of learning—refining his skills under the guidance of expert luthiers and experimenting with various woods, bracing patterns, and finishing techniques. Every masterpiece he creates is God-inspired, reflecting both his devotion and craftsmanship.

Renowned for crafting high-quality guitars, he has built instruments for celebrated musicians, well-known celebrities, and esteemed politicians in the Philippines. He is widely recognized as one of the finest luthiers in the country, with a reputation that speaks for itself.

Mr. Luthier

He is a master luthier with a deep-rooted passion for guitar craftsmanship, he has dedicated his life to building instruments that resonate with soul and precision. With decades of hands-on experience, he meticulously selects the finest tonewoods, ensuring each piece contributes to the guitar’s unique character and tonal richness.

Born in the heart of Guagua, his journey began as an apprentice under skilled artisans, absorbing the wisdom of generations before him. Over the years, he has mastered every aspect of guitar-making, from intricate inlay work to custom neck profiling, allowing him to craft instruments that feel as exceptional as they sound.

His expertise has led him to work with two of the most renowned guitar brands in the Philippines, further cementing his reputation in the industry. Beyond guitars, he is also highly regarded for his high-quality, customized ukuleles, earning him recognition among musicians and collectors alike.

A Commitment to Craftsmanship

Every guitar that leaves JMJ Guitars under Custom-Designed and Premium Acoustic Guitars is a testament to Romy Isip’s commitment to excellence, while ValuePro Guitars is credited to [Luthier 2]. Using only the finest tonewoods sourced from around the world, we carefully selects materials that provide optimal resonance, sustain, and aesthetics. Each instrument undergoes meticulous hand-carving, shaping, and finishing to ensure superior sound quality and a unique character that suits every musician’s needs.

From the first cut of wood to the final polish, we pours heart and soul into every detail, making sure that each guitar is not just played but cherished. Whether crafting a traditional dreadnought, a delicate parlor guitar, or a custom-built masterpiece, we strives to deliver instruments that inspire musicians to create and perform with confidence.

Handcrafted for Musicians, by a Musician

Beyond being a master luthier, we are also a musician who understands the nuances that make an instrument truly exceptional. This firsthand experience allows us to build guitars that offer incredible playability, dynamic tonal range, and ergonomic comfort—ensuring that every guitarist, from beginners to professionals, finds a perfect match in our creations.

Custom Builds & Personalization

At JMJ Guitars, we believe that a guitar should be as unique as the musician who plays it. That’s why we offer custom builds tailored to individual preferences. From selecting tonewoods and neck profiles to inlay designs and finishes, every detail is carefully considered to bring your dream guitar to life.

Experience the Difference

A handcrafted guitar from JMJ Guitars isn’t just an instrument—it’s a legacy. When you play one of our guitars, you’re holding decades of expertise, passion, and craftsmanship in your hands. We invite you to experience the difference that true artistry makes.

If you’d like to learn more about our guitars or discuss a custom build, feel free to reach out. Let’s create something extraordinary together!

Core Values:

  • Quality Craftsmanship – At JMJ Guitars, every instrument is meticulously crafted with exceptional attention to detail, using the finest materials and the time-honored skills passed down through generations of Pampanga’s skilled luthiers.
  • Local Empowerment – We are committed to supporting our local community in Guagua, Pampanga. Our guitars create jobs, stimulate the local economy, and honor the traditions of the artisans who bring these instruments to life.
  • Affordability without Compromise – We believe in making high-quality guitars accessible to all musicians. By offering our instruments at affordable prices, we enable more people to experience the beauty and craftsmanship of a locally-made guitar without sacrificing quality.
  • Pride in Heritage – As part of the proud legacy of Guagua’s guitar-making tradition, we honor the rich heritage of expert luthiers and continue to contribute to the thriving culture of guitar craftsmanship in the Philippines.

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