About Us

About JMJ Guitars

Crafted in GuaguaPampanga

Welcome!

JMJ Guitars®

Rooted in Filipino craftsmanship and refined by modern technology, we are a family united by a shared passion for music, handcrafting guitars in the heart of Guagua, Pampanga using premium components such as Fishman Isys Equalizers, high-quality precision tuners, and advanced finishing techniques that deliver durability, rich amplified sound, and a timeless look while meeting the expectations of today’s musicians.

Our showroom and stock rooms are fully humidity-controlled to maintain guitars at optimal conditions, ensuring stability, tone integrity, and long-term quality.

JMJ Guitars is a registered trademark of JMJ Musical Goods Trading and a 100% Filipino brand specializing in crafting quality guitars with a focus on local craftsmanship. We honor the longstanding tradition of skilled luthiers who have contributed to the art of guitar-making in the Philippines.

Authorized Dealers

Click on the photo to explore the store page of each authorized dealer!

Why Choose Us?

Looking for a Philippine-made guitar? Our authorized dealers are here to help you find the perfect instrument that matches your passion and playing style.

At JMJ Guitars, we are a proudly 100% Filipino-owned brand, committed to crafting guitars that are entirely made in the Philippines.
By choosing us, you’re not just supporting a homegrown brand—you’re uplifting Filipino artisans, empowering local workshops, and helping sustain community livelihoods.

Experience the heart, soul, and sound of our instruments, and discover how Philippine-made guitars can stand proudly alongside the world’s best.

Join us in celebrating the rich heritage of Filipino craftsmanship and the true spirit of homegrown excellence.

🤝 Locally Made, Globally Inspired
🤝 Rich Tone. Reliable Build. Timeless Style.
🤝 Supporting Local Jobs & Filipino Talent

Brand Mission Statement

JMJ Guitars celebrates the enduring value of local craftsmanship. Our guitars are carefully designed and made in Guagua, Pampanga, by skilled luthiers drawing on years of experience and the region’s rich guitar-making tradition. Our mission is simple: to create quality instruments, support local artisans, and honor the heritage of Guagua. Each guitar reflects our commitment to craftsmanship, tradition, and the people who make it possible. JMJ Guitars is more than just an instrument—it’s thoughtfully crafted for musicians like you.

Meet The Luthier

JMJ Guitars takes pride in offering handcrafted guitars that are more than just instruments—they are works of art, built with passion, precision, and a deep love for music. Behind every guitar we create is a master luthier whose dedication to the craft ensures that each piece resonates with exceptional quality, playability, and tone.

Mr. Bartolome A. Isip

He is the visionary artisan behind our handcrafted guitars. With exceptional years of experience in luthiery, he has mastered the delicate balance between tradition and innovation, blending time-honored techniques with modern advancements to create instruments that stand the test of time.

His passion for woodworking and music began at an early age. Inspired by legendary guitar builders in Guagua, Pampanga, and driven by the desire to craft the perfect instrument, he embarked on a journey of learning—refining his skills under the guidance of expert luthiers and experimenting with various woods, bracing patterns, and finishing techniques. Every masterpiece he creates is God-inspired, reflecting both his devotion and craftsmanship.

Renowned for crafting high-quality guitars, he has built instruments for celebrated musicians, well-known celebrities, and esteemed politicians in the Philippines. He is widely recognized as one of the finest luthiers in the country, with a reputation that speaks for itself.

ValuePro Luthiers

They are master luthiers with a deep-rooted passion for guitar craftsmanship, dedicating their lives to building instruments that resonate with both soul and precision. With decades of hands-on experience, they meticulously select the finest tonewoods, ensuring that each piece contributes to the guitar’s unique character and tonal richness.

Born in the heart of Guagua, their journey began as apprentices under skilled artisans, where they absorbed the wisdom of generations before them. Over the years, they have mastered every aspect of guitar-making—from intricate inlay work to custom neck profiling—allowing them to craft instruments that feel as exceptional as they sound.

Their expertise has also led them to collaborate with two of the most renowned guitar brands in the Philippines, further cementing their reputation in the industry. Beyond guitars, they are highly regarded for their custom-built ukuleles, which continue to earn recognition among musicians and collectors alike.

A Commitment to Craftsmanship

Every guitar that leaves JMJ Guitars—whether under our Custom-Designed and Premium Acoustic Guitars or our ValuePro line—is a testament to craftsmanship and tradition. The former reflects Romy Isip’s commitment to excellence, while the latter is credited to the many luthiers who were born in Guagua and continue its legacy of guitar making. Using only the finest tonewoods sourced from around the world, we carefully selects materials that provide optimal resonance, sustain, and aesthetics. Each instrument undergoes meticulous hand-carving, shaping, and finishing to ensure superior sound quality and a unique character that suits every musician’s needs.

From the first cut of wood to the final polish, we pours heart and soul into every detail, making sure that each guitar is not just played but cherished. Whether crafting a traditional dreadnought, a delicate parlor guitar, or a custom-built masterpiece, we strives to deliver instruments that inspire musicians to create and perform with confidence.

Handcrafted for Musicians, by a Musician

Beyond being a master luthier, we are also a musician who understands the nuances that make an instrument truly exceptional. This firsthand experience allows us to build guitars that offer incredible playability, dynamic tonal range, and ergonomic comfort—ensuring that every guitarist, from beginners to professionals, finds a perfect match in our creations.

Custom Builds & Personalization

JMJ Guitars crafts made-to-order acoustic guitars tailored to each player’s style and sound. Our custom services include tonewood selection, neck profile and scale, bridge and pickup choices, inlay design, hardware, and finish options. Each instrument is built to the client’s specifications and delivered as a commissioned piece — perfect for performers, studio musicians, or anyone seeking a one-of-a-kind instrument.

Experience the Difference

A handcrafted guitar from JMJ Guitars isn’t just an instrument—it’s a legacy. When you play one of our guitars, you’re holding decades of expertise, passion, and craftsmanship in your hands. We invite you to experience the difference that true artistry makes.

If you’d like to learn more about our guitars or discuss a custom build, feel free to reach out. Let’s create something extraordinary together!

Core Values:

  • Quality Craftsmanship – At JMJ Guitars, every instrument is carefully handcrafted with close attention to detail, using quality materials and skills inspired by the time-honored craftsmanship of Pampanga’s guitar-making tradition.
  • Local Empowerment – We are committed to supporting our local community in Guagua, Pampanga. Our guitars create jobs, stimulate the local economy, and honor the traditions of the artisans who bring these instruments to life.
  • Affordability without Compromise – We believe in making high-quality guitars accessible to all musicians. By offering our instruments at affordable prices, we enable more people to experience the beauty and craftsmanship of a locally-made guitar without sacrificing quality.
  • Pride in Heritage – As part of the proud legacy of Guagua’s guitar-making tradition, we honor the rich heritage of expert luthiers and continue to contribute to the thriving culture of guitar craftsmanship in the Philippines.

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